Philips ” MOM for Moms”
Here in the Philippines, the maternal mortality rate, a priority in the Sustainable Growth Development goals of the government, is deemed too high at 162 deaths per 100,000 live births as of 2015. Although it
Here in the Philippines, the maternal mortality rate, a priority in the Sustainable Growth Development goals of the government, is deemed too high at 162 deaths per 100,000 live births as of 2015. Although it has been decreasing in recent years, it has not been reduced enough to meet the Millennium Development Goal target of 52 deaths per 100,000.
Bruno Occhipinti, Philips ASEAN Director of Strategy and
New Business Development explains how MOM works.
Maternal deaths remain a major concern and according to the Department of Health, there are at least three contributing factors to this: (1) delays in reaching appropriate centers; (2) delays in health care provision for expectant mothers; and (3) delays in them seeking medical help.
Urasinee Patarasongkram, Philips Philippines country manager said, “As a leading health technology company, we’ve been here in the Philippines for more than 60 years, and we’ve been working tirelessly to help prevent, treat and ultimately empower every Filipino. We saw the opportunity to introduce an innovative solution to address the root causes of the Philippines’ high maternal mortality rate.”
From left-right: H.E. Marion Derckx, The Netherlands Ambassador to the Philippines;
Urasinee Patarasongkram, Philips Philippines country manager and;
Caroline Clarke, Philips ASEAN Pacific CEO
To address the issue, the company launched, “Philips MOM for Moms.” The campaign aims to raise awareness about the problems of maternal mortality in the Philippines and show the potential of mobile technology to address some of the root causes. Thru the campaign, Philips aims to empower Filipino moms to stay healthy during pregnancy.
With the innovation, Philips re-affirms its support for the existing maternal health program of the country, at the same time, provide increased access to quality maternal health care for all Filipino moms.